Benson Design Co - Sheltered

*This project was a proposed concept completed during a one-week internship at Block Branding

Sheltered is a project dedicated to improving the lives of domestic animals Australia wide. It attempts to shed some light on the increasing overpopulation in animal shelters, through paying homage to the everyday people that help to combat it.

In essence, Sheltered hopes to inspire animal lovers to join the cause through showcasing those that already have.

Families being a large majority of the target audience, I designed a style guide that was easily communicated across a large variety of ages. The result was a unique brand mark with flexible applications that allow the audience to openly feel comfort not only with the pets in need, but the brand itself.

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Initial Concepts